The Unicorn Movement ✨
Breaking the norm and redefining success in vet and beyond.
The Unicorn Movement is about choosing to unlearn what hustle culture has conditioned us to believe about success—normalizing survival mode, constant stress, self-sacrifice, and ignoring our bodies—and instead, leading by example in setting a new standard where a mind body approach to well-being and putting your oxygen mask on first are the foundation of sustainable success in vet med and beyond.
Success shouldn't have to cost you your well-being.
The Unicorn Movement is about breaking the norm - not just in workplaces, but in how we live, lead, and thrive.
It starts with the individual: When we prioritize our well-being, we create a positive ripple effect in our lives, our workplaces, and the world.
Being a unicorn isn't something you're born with, it's a choice and way of navigating life.
And when enough of us choose to be unicorns, we shift entire industries toward a healthier, more sustainable future.
What's a unicorn?
Unicorns are the people and companies that stand out because of their magnetic energy and resilience.
They prioritize well-being, because they know it's a non-negotiable foundation for sustainable success.
Unicorns see challenges as opportunities to gain new perspectives, think-outside-the-box, and problem solve for a brighter, burnout-resistant future.
The root causes of burnout in vet med are the same issues that are creating a society where the norm is to be unhealthy and unhappy:
- We’ve normalized (and even select and reward for) the warning signs that we’re living in survival mode (like constant busyness, impossibly high standards, and, self-sacrificing) which isn’t sustainable
- In an effort to be "professional" we compartmentalize stress and emotions until it's too much or it manifests as unhealthy habits to numb rather than being taught how to feel, process, and release uncomfortable emotions so they don't weigh you down
- We treat physical and mental health like they’re separate - they’re not. How can you possibly solve a puzzle if you’re only looking at one of the pieces?
- We self-sacrifice basic necessities (like bathroom breaks, pausing for a nourishing lunch, water, movement, and fresh air) when we're "too busy" or unless we've “earned” it instead of treating them like a critical foundation for our bodies and brains to function. Physiological safety is just as important as psychological safety from the body's perspective.
The Unicorn Vet Hospital List
Unicorn hospitals exist— and I’m making it easier to find (and become) one!
Being on this list means your practice is leading the way in creating a sustainable, thriving workplace.
If your hospital is already a unicorn - or aspires to be - this is your chance to be recognized as one of the first unicorn vet hospitals so you stand out and attract top talent and clients.
I have pet parents and vet professionals eager to hear about you!
Join The Unicorn Movement
The good news: You don’t have to wait for your workplace, profession, or the world to change.
You can start now.
Every decision is an opportunity to choose a different way—one that fuels you rather than drains you.
And every time you choose to be a unicorn, you create a positive ripple effect in your own life and around you.
Free resources to get started:
The Unicorn Challenge
Prioritize one simple but powerful habit for 7 days and experience the boost in your energy and mood throughout the day with the choose-your-own-adventure Unicorn Challenge.
Beat The Burnout
Race-approved for 4 hours of CE! Learn key tools and concepts we should have learned in vet school that are the foundation for sustainable success and well-being in and outside of vet med.
Life Boost with Amelia podcast
Check out Ep. 73 | From Survival to Thriving: How A Fear-Free Approach (For Humans) Will Transform The Veterinary Profession And Your Own Life
The 7 Traits of A UNICORN Are The Foundation For Sustainable Success
✨ U - Uplifts and Unites
Unicorns speak to themselves and others in a way that uplifts and unites rather than getting caught up in polarization, judgment, blame, and comparison-itis. They appreciate the success of others while having confidence in their own unique beauty, strengths, and timeline.
✨ N - Nervous System Regulation
Unicorns know that seeing life through a nervous system lens is a superpower. It's a universal language and yet most people have been conditioned to unlearn it. Recognizing regulation and dysregulation in yourself and others helps to navigate interactions proactively rather than reactively.
✨ I - Inner Compass
Unicorns have a confidence that comes from within because they trust themselves and their inner wisdom. Instead of relying on external validation or shoulds, they listen to their bodies and values to make aligned choices.
✨ C - Curiosity with Compassion + Connection
Unicorns replace judgment with curiosity and compassion and recognize how everything is connected, so that challenges lead to growth and problem-solving.
✨ O - Objective vs. Subjective Thinking
Unicorns recognize and challenge their own biases and limiting beliefs, avoiding emotional spirals or dead-ends because of assumptions or blind spots.
✨ R - Respect for Resilience
Unicorns know that resilience isn’t about toughing it out—it’s about respecting and supporting your mind and body so you can bounce back after hard days and challenges.
✨ N - Breaks the Norm
Unicorns know that in order to thrive, you can't do what everyone else is doing. They have the courage to think-outside-the-box and lead by example in doing things differently.
Ways To Work With Me
I offer coaching, consulting, speaking, and a variety of free resources to make it easier for individuals and veterinary practices to step into Unicorn Mode and create sustainable success in and outside of work.
For Veterinary Professionals
Coaching and resources to help veterinarians at any stage shift from survival mode to thriving mode.
Whether you're a new grad, mid-career, seeking a fresh start, or a leader in the field, you'll learn how to navigate work in a way that fuels—not drains—you.
For Practice Owners & Leaders
Coaching, consulting, and strategies to help veterinary teams build thriving, profitable workplaces that support both well-being and business success.
From culture shifts to workflow efficiency, I help create unicorn hospitals where people want to work and stay.
Speaking & Collaborations
Book me for keynotes, workshops, and collaborations to bring the Unicorn Movement to your practice, conference, or organization.
Ready to shift into unicorn mode?
Choosing your next step is an opportunity to practice tuning into what you want and what feels like a weight lifted off your shoulders instead of another should weighing you down.
Schedule a free 30-minute call to explore if one of my programs is right for you or fill out these questions.